Digital Experience & Product Consultant · PMP®

I turn complex business needs into clear digital products.

Product structures, user journeys, information architecture, and implementation-ready interfaces — for consulting groups, learning platforms, marketplaces, and corporate teams. Working across digital design and technology since 2013.

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Product definitionv1.0

01Who it is forUser types, needs, situations.

02What it must do firstMVP scope, features ranked.

03How it is structuredJourneys, architecture, flows.

04How it gets builtWireframes, handoff, delivery.

Raw Clear This is the job

13Years, since 2013

PMP®Certified

2012Engineering degree

+100Websites delivered

+600Decks & reports

Selected Work

A selection of digital products and experiences I’ve helped shape.

From product strategy and UX to digital design, web development, and implementation — across consulting, learning, entrepreneurship, and digital platforms.

All projects

Client names are withheld.

What I Do

Digital expertise across product, experience, delivery, and communication.

I work across four complementary areas — from shaping digital products and designing user experiences to building websites, supporting implementation, and creating the proposals and business materials that bring ideas to life.

Each service can stand on its own or become part of a broader digital project.

01 · Product & UX

Digital Product & UX Strategy

Helping turn ideas, business requirements, and user needs into clear digital products and experiences.

Product discovery and problem definition
MVP scope and feature prioritisation
User research, personas, and user journeys
Information architecture and user flows
Wireframes, prototypes, and design systems

02 · Digital Experience

Web, UI & Digital Experience

Designing and developing websites and digital platforms that are clear, usable, responsive, and built for continuous improvement.

Website and content structure
UI design and responsive front-end development
WordPress websites and digital platforms
Hosting, domains, DNS, and technical setup
Analytics, behavioural tracking, and optimisation

03 · Digital Delivery

Implementation & Digital Delivery

Helping teams move digital projects from requirements and design to implementation, with the right pieces connected.

Requirements analysis and project scoping
Design-to-development handoff
Stakeholder and team coordination
Quality assurance and launch readiness
Practical application of PMP® principles

04 · Business Communication

Proposals, Presentations & Business Materials

Turning complex services, ideas, and technical information into clear materials that communicate value and support business decisions.

Technical proposals and corporate reports
Presentations and executive materials
Information visualisation
Newsletters and campaign assets
Arabic and English content and materials

How I Work

A structured approach, adapted to the project.

Not every project starts at the same point. I can join at the strategy stage, contribute to an existing design or development process, support implementation, or deliver a specific business or communication need.

01UnderstandUnderstand the business context, objectives, users, requirements, and constraints.

02StructureClarify the scope, priorities, information, and requirements needed to move forward.

03DesignShape the product or experience through journeys, information architecture, wireframes, prototypes, and interfaces.

04DeliverBuild the solution, work with developers, or support the team through implementation and quality assurance.

05ImproveUse feedback, analytics, and iteration to refine the digital experience and improve the outcome.

Sectors

Different industries. The same problem underneath.

Management consultingProfessional learningEntrepreneurship & innovationReal estateTechnology servicesTravel & hospitalityE-commerceCertification & edtech

Portrait · 1000×1250Working portrait — desk, screen or notebook visible. Natural light, not a studio headshot.

Ayed Chokri — Tunis

About

13+ years across technology, design, and digital products.

I started in web development and design, moved into UX, and gradually expanded my work into digital products — from understanding the problem and defining what needs to exist, to structuring and designing the solution, then staying involved through implementation.

I have worked remotely with organisations and teams across Saudi Arabia, the Gulf region, and Europe, contributing to a wide range of digital projects at the intersection of business, design, and technology. Today, I work as a Digital Experience & Product Consultant, helping turn complex requirements into clear, structured, and implementation-ready digital solutions.

I am PMP® certified and apply project management principles in a practical way: clear scope, structured execution, informed decisions, and follow-through until the work is delivered.

Read the full story

Latest note

I lost front-end work to AI. Then I rebuilt my practice around product.

What clients pay for turned out not to be the drawing or the code. It is deciding what should exist, and being accountable for the decision.

Read the note

Start a Project

Have a project in mind? Let's talk about what you need.

Whether you are defining a new digital product, improving an existing experience, building a website, or need support with a specific digital project, send me a brief overview and I'll suggest the best way forward.