contact.chokri@gmail.com
Digital Experience & Product Consultant · PMP®
Product structures, user journeys, information architecture, and implementation-ready interfaces — for consulting groups, learning platforms, marketplaces, and corporate teams. Working across digital design and technology since 2013.
Selected Work
From product strategy and UX to digital design, web development, and implementation — across consulting, learning, entrepreneurship, and digital platforms.
Client names are withheld.
Started with the buyer’s language, not the service name. Each service page now opens with the situation a client would describe in their own words, and only then introduces the firm’s terminology. Ranked the practices by importance. The…
A professional training organization moved from fragmented manual operations to a structured digital platform for managing content, registrations, user accounts, visitor activity, and day-to-day operations.
I started by understanding the actual process before redesigning the platform. I followed one registration from the initial contact through to the participant’s attendance, documenting the steps, information, files, messages, and handoffs involved. This created a clear picture…
A Saudi entrepreneurship and innovation initiative that turned a specialized methodology and scattered program outputs into a clear digital experience for understanding the journey, the expectations, and the potential outcomes.
I rebuilt the program experience around the actual stages participants go through, while translating the methodology into language they could understand before becoming familiar with its terminology. Each stage clearly explained what the participant would do, what they…
A platform connecting space owners with customers looking for places to work and meet, through a structured experience for searching, comparing, and booking spaces.
I designed the platform around the way customers would naturally search for a space, rather than simply presenting the information provided by space owners. I structured the information architecture and organized space details to make options easier to…
What I Do
I work across four complementary areas — from shaping digital products and designing user experiences to building websites, supporting implementation, and creating the proposals and business materials that bring ideas to life.
Each service can stand on its own or become part of a broader digital project.
Helping turn ideas, business requirements, and user needs into clear digital products and experiences.
Designing and developing websites and digital platforms that are clear, usable, responsive, and built for continuous improvement.
Helping teams move digital projects from requirements and design to implementation, with the right pieces connected.
Turning complex services, ideas, and technical information into clear materials that communicate value and support business decisions.
How I Work
Not every project starts at the same point. I can join at the strategy stage, contribute to an existing design or development process, support implementation, or deliver a specific business or communication need.
Sectors
About
I started in web development and design, moved into UX, and gradually expanded my work into digital products — from understanding the problem and defining what needs to exist, to structuring and designing the solution, then staying involved through implementation.
I have worked remotely with organisations and teams across Saudi Arabia, the Gulf region, and Europe, contributing to a wide range of digital projects at the intersection of business, design, and technology. Today, I work as a Digital Experience & Product Consultant, helping turn complex requirements into clear, structured, and implementation-ready digital solutions.
I am PMP® certified and apply project management principles in a practical way: clear scope, structured execution, informed decisions, and follow-through until the work is delivered.
Latest note
What clients pay for turned out not to be the drawing or the code. It is deciding what should exist, and being accountable for the decision.
Start a Project
Whether you are defining a new digital product, improving an existing experience, building a website, or need support with a specific digital project, send me a brief overview and I'll suggest the best way forward.
A short brief is enough to start. I'll get back to you within two working days.
