contact.chokri@gmail.com
Expertise · 2013 — 2026
My work has evolved from web development and digital design into UX, digital products, and digital delivery. I have worked with organisations and teams across Saudi Arabia, the Gulf region, Europe, and international markets.
Client names are withheld.
Role — Digital Experience & Product Consultant
Started with the buyer’s language, not the service name. Each service page now opens with the situation a client would describe in their own words, and only then introduces the firm’s terminology. Ranked the practices by importance. The practices that generate the…
Role — Digital Experience & Platform Consultant
A professional training organization moved from fragmented manual operations to a structured digital platform for managing content, registrations, user accounts, visitor activity, and day-to-day operations.
I started by understanding the actual process before redesigning the platform. I followed one registration from the initial contact through to the participant’s attendance, documenting the steps, information, files, messages, and handoffs involved. This created a clear picture of how the work…
Role — Digital Experience & UX Consultant
A Saudi entrepreneurship and innovation initiative that turned a specialized methodology and scattered program outputs into a clear digital experience for understanding the journey, the expectations, and the potential outcomes.
I rebuilt the program experience around the actual stages participants go through, while translating the methodology into language they could understand before becoming familiar with its terminology. Each stage clearly explained what the participant would do, what they would produce, and how…
Role — Front-End Developer & UX Consultant
A role combining front-end development and UX consulting to bridge client needs, design decisions, and technical implementation, creating interfaces that are clear, maintainable, and built to evolve.
I treated the design as a system rather than a static image. Before writing code, I identified recurring components, their different states, and the relationships between them. Whenever an important decision was not defined in the design, I raised the question and…
Role — Product & UX Strategy Consultant
A platform connecting space owners with customers looking for places to work and meet, through a structured experience for searching, comparing, and booking spaces.
I designed the platform around the way customers would naturally search for a space, rather than simply presenting the information provided by space owners. I structured the information architecture and organized space details to make options easier to understand and compare. The…
Role — Digital Experience & Design Consultant
A Saudi network of restaurant and café guides, each covering a different city, was operating as a collection of independent websites rather than as one connected digital network.
I treated the network as one product with local editions, rather than five separate products. This decision became the foundation for the rest of the work. I created one identity that could adapt to each city. A shared visual system was developed…
Role — مستشار التجربة الرقمية والويب
Managing the digital experience across multiple real estate projects within one developer, keeping websites up to date and ensuring consistent content and identity throughout different launch and project stages.
Role — UX Consultant
A digital platform for booking holidays and building travel programs, designed to give travelers a clearer way to discover, customize, and book the right trip.
Role — UX/UI Consultant
A digital platform for managing professional exams and certifications, connecting assessment setup, participant access, certificate issuance, and verification in one structured system.
Role — Design Consultant
Excerpt: A law firm turned years of fragmented design decisions into one coherent visual identity and a system built to remain usable beyond the original designer.
Role — Digital Experience Consultant
Excerpt: An accounting services provider reshaped its offer around business owners' needs, making complex financial services easier to understand, compare, and act on.
Additional Experience
Alongside the main projects featured here, I have contributed to digital products, websites, platforms, and business materials across different sectors and delivery environments.
Where It Started
I started in 2013 with WordPress, front-end development, and digital design. Those early years gave me a practical understanding of how digital experiences are designed, built, delivered, and maintained — a foundation that continues to shape how I approach digital products today.
Start a Project
Whether you are defining a new digital product, improving an existing experience, building a website, or need support with a specific digital project, send me a brief overview and I'll suggest the best way forward.
A short brief is enough to start. I'll get back to you within two working days.
