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contact.chokri@gmail.com

All expertise

Product & UX

Deciding what should exist, before anyone builds it.

Projects where the work was defining the product itself — user types, scope, journeys and structure — so a team could build the right thing rather than the first thing.

Client names are withheld.

Professional training & development Saudi Arabia
2017 — 2026
Platform & digital experience

From Manual Operations to an Organized Digital Platform

Role — Digital Experience & Platform Consultant

A professional training organization moved from fragmented manual operations to a structured digital platform for managing content, registrations, user accounts, visitor activity, and day-to-day operations.

I started by understanding the actual process before redesigning the platform. I followed one registration from the initial contact through to the participant’s attendance, documenting the steps, information, files, messages, and handoffs involved. This created a clear picture of how the work…

Case study Learner journeys Workflow design WordPress platform
Marketplace platform Saudi Arabia / Remote
2025
Concept → MVP

Building a Digital Experience for a Space Booking Marketplace

Role — Product & UX Strategy Consultant

A platform connecting space owners with customers looking for places to work and meet, through a structured experience for searching, comparing, and booking spaces.

I designed the platform around the way customers would naturally search for a space, rather than simply presenting the information provided by space owners. I structured the information architecture and organized space details to make options easier to understand and compare. The…

Case study Product discovery MVP scoping User journeys
Certification Management Saudi Arabia / Remote
2025
Admin interface design

A Digital Platform for Managing Professional Exams and Certifications

Role — UX/UI Consultant

A digital platform for managing professional exams and certifications, connecting assessment setup, participant access, certificate issuance, and verification in one structured system.

Modular navigation Task-oriented design UI design

If your project is still an idea nobody can scope, or a product that works and loses people at a step nobody has examined, this is the kind of engagement that fits.

Start a Project

Have a project in mind? Let's talk about what you need.

Whether you are defining a new digital product, improving an existing experience, building a website, or need support with a specific digital project, send me a brief overview and I'll suggest the best way forward.

A short brief is enough to start. I'll get back to you within two working days.

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Direct

What happens next

  • I read the brief and reply within two working days
  • A 30-minute call to understand the situation
  • A written proposal with scope and a fixed price
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